Call centers and telemarketing are a fundamental part of any successful business marketing effort. They give businesses the opportunity to reach out directly to targeted potential customers. This allows you to provide a more personal sale service by creating a rapport with your clients, as well as addressing any objections in order to make the sale. However, most businesses are not making the most of these direct marketing opportunities. That’s where we come in.
Telemarketing and Call Center Consulting
While there are an enormous number of benefits to directly market Business-to-Business or Business-to-Consumer customers through telemarketing, there are also a wide variety of pitfalls that you can fall into if you are not managing your telemarketing properly. Here at MAO, we have the experience and the expertise to walk you through the most common errors made by less experienced companies.
Poorly managed telemarketing can lead to several problems that can actually hurt your business:
- • People resent telemarketing attempts that they feel are disrespectful of their time. This can create very negative feelings towards you and your brand, potentially damaging your business’s reputation.
- • If your telemarketers are working from a script, a poorly optimized script can hurt your chance of conversions and can even create a negative impression of your business.
- • Training telemarketing staff can be extremely time consuming and costly. Effective sales people can be expensive, but it’s better to invest in good telemarketing than go cheap on training and see your profits disappear.
If you are looking to make the most of your investment in the telemarketing and call center industry, then get in touch with MAO today. We will work side by side with you to get you everything that you can get out of this valuable business resource.