Does your business have a website or is thinking of getting one? Having a website built for your company is only part of the battle when it comes to gaining customers or clients through web based media. Think of your website as a physical business that has a storefront or an office. Having a physical store is a necessary part for a business but that doesn’t mean your business will succeed. What you also need is to get the word out about your products and services so that people know your business exists. In the offline world, you hire an advertising company to help you with this; in the online world you hire a Search Engine Optimization (SEO) company to help you be found on the web.
What exactly is SEO?
SEO involves several different aspects, just as offline advertising involves many possible options. The first aspect of SEO is to make a website clearly visible to search engines like Google, Yahoo!, and Bing. These search engines have specific features that they look for to decide whether one website should have a higher ranking than another. An SEO expert knows these features and fine tunes a website to indicate to search engines that a site is worth promoting.
The second aspect of SEO is to work outside the website to create more traffic. This can be done through backlinks, online advertising, blog posts and social media. The key here is to remember that every business has its own specific niche to fill and a good SEO expert will be able to direct you towards the right path to take.
MAO will help you find the right SEO strategy for your company
MAO is a company dedicated to finding the perfect strategy for your specific company. When you consult with MAO you will be given the tools your business needs to gain a strong online presence. Our strategies have been fine tuned to gain results in both the short and long term, so that growth happens at a steady and reliable pace.